What is branding design?
Branding design describes how a brand visually represents its brand identity to the public. Branding design typically refers to crucial brand elements like the logo, color scheme, typography, and other design components that make a brand stand out from competitors and be recognizable to consumers.
Besides these central elements of brand identity design, branding design more broadly refers to how a brand expresses itself in both the physical and digital world, whether on social media, in physical stores, or even in the interior design of company office spaces.
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Brand Audit
Gegidze can provide a detailed analysis of your brand’s performance and identify your strengths and weaknesses. We’ll look at the industry landscape and how you can position your company within that market.
Brand Style Guide
A style guide is essential for establishing your brand identity. The guide communicates your company’s design standard with your entire team. Your brand guide will contain specifications on everything that plays a role in your brand.
Logo Design
Get top-quality logo design and development services for your organization to stand out. Plug a fully stacked team of logo design and branding experts into your workflow. Get that new logo your organization needs to make a statement.
Branding and Design
Get the visual identity and brand elements your organization needs to get ahead. Plug a fully-stacked design team of brand design experts that will craft your brand identity into something truly unforgettable.
Corporate Identity Design
We develop your visual brand identity materials to resonate with your target audience and achieve your positioning goals faster. It includes one-off graphic identity projects all the way through to complete web, and visual identity rebrands.
Why is branding design important?
With the digital marketplace being more crowded than ever, with many brands having similar products, branding design can be a crucial differentiator in helping brands stand out and resonate with their audiences.
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A brand’s design should comprehensively represent the personality of a brand and its values. It is a powerful tool for shaping consumer attitudes about your company. Often, a memorable logo or catchy color scheme can leave a longer-lasting impression on customers than any costly ad campaign.
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What elements does brand design include?
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A crucial part of brand design is creating the base design elements that make up a brand’s visual identity.
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As they exist as aspects of a brand’s visual identity, these elements must work together.
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It’s essential to keep the system in mind when creating each aspect.
Logo
Whether a conceptual mark, a word mark, or a combination mark, a logo is a brand’s stamp on the market. A logo is a visual symbol full of meaning that can communicate a brand’s essence in an aesthetic instant to all who experience it.
Colors
Colors are vital to brand design. Each color has a distinct influence on the psychology of a brand’s target audience. Understanding that impact is critical to getting the most out of colors in brand design.
Typography
Fonts and typefaces are unique design elements in that each is a design system. As they are meticulously and intentionally designed, typefaces deliver a distinct, readymade personality to brand design.
Shapes
As defined by the sequence of cognition, the shape is the most basic visual stimulus. But just because they are essential doesn’t mean figures aren’t imbued with rich instinctual meaning.
Whether obliquely suggestive or representational, shapes comprise a powerful foundational component of brand design.
Illustration
The illustration is another element that can impart powerful and immediate personality to brand design. It’s essential to define a cohesive and uniform illustration style and be mindful of how illustrations can be used with other design aspects.
Iconography
Iconography is a great way to communicate complex information through simplified illustrated graphics. Good iconography gives designers a metaphorical language inspired by the medium and industry for which it is created. Essential to compelling iconography are clarity and simplicity.
Texture & Pattern
Texture means the surface quality in design. Just as tangible textures can be rough, smooth, and fuzzy, so can visual textures redefine the quality of a surface.
On the other hand, a pattern is the intentional repetition of shape or form. Patterns are planned structures whose geometric nature can be easily mass-produced.
It’s critical to remember that textures and patterns are assisting elements. They should enhance the message you want to convey, not distract from it.
Photography
Photography is crucial to brand design and includes representational imagery supporting a brand’s identity and positioning. The style and treatment of photographic images inform their consequence on brand design as much as their content.
Video
Video is an impactful way to incorporate storytelling into your brand design. Video can capture the attention of audience members longer and more robustly than any other medium.
Animation and Motion Graphics
Animation and motion bring an otherwise static design to life in dynamic ways. However, both are best used with restraint, in subtle feedback for micro-interactions, for example, rather than to induce delight or entertain users. When animation is used subtly and intentionally, it can help users build mental models regarding how systems work and how they can interact with them.
Interactive Elements
This term is self-explanatory. It mainly occurs on a website or online experience. By engaging people in a dialectical relationship, interactive elements add a powerful character to brand design that goes beyond mere animation or motion.
Data Visualization
Data visualization is the method of representing complex data in illustrated elements like charts and graphs. Besides the aesthetic appeal, data visualizations should always be designed for clarity and comprehension.
Layout
The foundation of effective brand design is how its visual elements are organized and positioned about each other. It is what is known as the layout. Layout both gives meaning to the design and makes it visually attractive. It provides balance from page to page and implements an intuitive hierarchy that makes it easy to navigate.