Case Study

Change is easy

Selling all furniture in 30 days

#Photography, #Creative Campaign, #Video Production

Client:

Laboratory my Home

Industry:

Furniture

"Georgia is one of the countries where the music videos on Youtube have more views than fun & entertainment"- this interesting tip was shared to us by the head of branding of Youtube.

Based on this information we have decided to target our Youtube pre-roll video campaign on music lovers. The content was also distributed on Facebook, outdoor banners & movie theatres. According to the research we conducted, the decision about purchasing the home furniture in the 82% families are made by a women, as for the office furniture 67% of decisions are made by men, so we targeted our ads accordingly.

Result - The campaign was planned to run for 6 weeks, from 1st of December till the 14th of January. After 3 weeks from the launch, we got the call from the CMO of the brand with the request to stop the campaign, as all the products have been sold.

Credits
Producer: Valerian Gegidze
Creative Director: Beka Khvartskhava
Production: George Tkebuchava, Dima Konjaria
Copywriter: George Osefashvili, Maka Berbichashvili, Beka Kvartskhava
Set Manager: George Osefaishvili
Make-Up: Ana Gadelia, Nancy Gadelia
Sound Design: Dima Konjaria
Color Correction: George Tkebuchava
Graphic Design & Illustrator: Grumpy cat

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