Live, Fight, Win
Launching the international sports drink brand in Caucasus.
#Photography, #Video Production, #Creative Campaign, #Graphic Design
Food & Beverage
We have integrated the brand slogan - “live, fight, win“ into the Georgian culture and showed what values Oshee stands for.
A series of video commercials were created to represent the idea behind the Oshee lifestyle.
Live - achieve the balance in life
Fight - find freedom in the dance
Win - find the hero in yourself
The campaign was continued with influence video: "What's your colour of victory?" We have interviewed the experts from different fields: Olympic champion and 3 times world record holder, Founder of the premium shoe company, founder of the charity fund, Captain of the girl rugby team & famous actress.
We also made a photoshoot for outdoor advertising. Banners were placed in the sports and fitness centres, at gyms all across the city. The championships and tournaments sponsored by the Oshee have been also covered by the campaign banners. And to make the communication in social media even more interesting and engaging we decided to make the Oshee products alive and created funny comics.
Result - As the campaign was launched, the company sales plan for 6 months had been accomplished in 2.5 months. The shops and even the warehouse got literally out of stock. Oshee became the market leader in Georgia in the sports drinks.
Producer: Valerian Gegidze
Creative Director: Beka Khvartskhava
Production: George Tkebuchava, Dima Konjaria
Copywriter: George Osefashvili, Maka Berbichashvili, Beka Kvartskhava
Set Manager: George Osefaishvili
Make-Up: Ana Gadelia, Nancy Gadelia
Costume Design: Tamara Giorgadze
Sound Design: Dima Konjaria
Color Correction: George Tkebuchava
Graphic Design & Illustrator: Vera Poderskaya