Case Study

Sex! Now we have your attenetion

Launching new beauty salon brand

#Creative Campaign, #Photography, #Video Production, #Graphic Design

Client:

Natali Group

Industry:

Health, Wellness, Fitness

The Natali Group consists of the Spa centre, anti-age clinic, beauty academy, and largest chain of beauty salons in Georgia. During our cooperation, we have managed to successfully launch one of the new brands "colour dry bar" and increase the bookings, revenue, and brand awareness of the group

Color dry bar by Natali - the launch of brand new beauty salon with the all-in-one concept in the high end district of Tbilisi. We found the sparkle of creative inspiration while interviewing one of the customers: ''Getting a great haircut is like an orgasm and good hairstylist is like a great lover''. We thought that this idea was crazy and brave enough and decided to work with it.

We launched the campaign with the teaser of orgasm video and attracted the attention of local audience. The Video got viral and at the time when we were on the top of discussions we pushed the content and revealed the true message of the campaign. There were a lot of mixed feelings in the public, people were shocked, surprised and entertained. The campaign was a success, as the Color dry bar was booked for a few months ahead.

Together with the owner and CEO of the Natali group, we have planned the next steps and decided to proceed with the other brands to start creating content for increasing the awareness of the brand portfolio across digital channels. We have created a series of vlogs starring famous Georgian Model and TV presenter Manika Asatiani.


Credits
Producer: Valerian Gegidze
Creative Director: Beka Kvartskhava
Director: George Tkebuchava, Dima Konjaria
Copywriter: Anuka Sheklashvili
Set Manager: Maka Berbichashvili
Sound Design: Dima Konjaria
Color Correction: George Tkebuchava
Lighting: Alex Zozulia, Badri Sifrashvili
Makeup: Anna Gadelia
Costume Design: Tato Oragvelidze
Designer: Irakli Samkharadze, Vera Poderskaya
Photography: Alex Aptsiauri
Making of: Giorgi Shakaia

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