Dry Bar

The Natali Group consists of the Spa center, anti-age clinic, beauty academy, and largest chain of beauty salons in Georgia. During our cooperation, we have managed to successfully launch one of the new brands "color dry bar" and increase the bookings, revenue, and brand awareness of the group


Creative Campaign


Natali Group



natali group dry bar creative campaign

Color dry bar by Natali - the launch of brand new beauty salon with the all-in-one concept in the high end district of Tbilisi

We found the sparkle of creative inspiration while interviewing one of the customers. ''good haircut is like an orgasm and good hairstylist is like a great lover''. We decided to proceed with that idea

The campaign was a success, as the Video got viral and the Color dry bar was booked a month ahead. Together with the owner and CEO of the Natali group, we have planned the next steps.

The brand decided to proceed with the other brands and start creating content to increase the awareness of the company brands across digital channels. We have created a series of vlogs starring famous Georgian Model and TV presenter Manika Asatiani. 

The life, when we're aware of beauty, is kind of a bittersweet thing, it's a transient reminder of eternal beauty, which someday we will be face to face with.

Joe Foreman


Producer: Valerian Gegidze

Creative Director: Beka Kvartskhava
Director: George Tkebuchava, Dima Konjaria
Copywriter: Anuka Sheklashvili
Set Manager: Maka Berbichashvili
Sound Design: Dima Konjaria
Color Correction: George Tkebuchava
Lighting: Alex Zozulia, Badri Sifrashvili
Makeup: Anna Gadelia
Costume Design: Tato Oragvelidze
Designer: Irakli Samkharadze, Vera Poderskaya
Photography: Alex Aptsiauri
Making of: Giorgi Shakaia