Creative campaign for beauty salon brand
Client: Natali Group
Industry: Health, Wellness, Fitness
Color Dry Bar
The Natali Group consists of the Spa center, anti-age clinic, beauty academy, and Georgia's largest chain of beauty salons. During our cooperation, we have managed to successfully launch one of the new brands, "Color dry bar," and increase the bookings, revenue, and brand awareness of the group
Color dry bar by Natali - the launch of a brand new beauty salon with the all-in-one concept in the high-end district of Tbilisi. We found the sparkle of creative inspiration while interviewing one of the customers: ''Getting a great haircut is like an orgasm, and a good hairstylist is like a great lover''. We thought that this idea was crazy and brave enough and decided to work with it.
We launched the campaign with the teaser of an orgasm video and attracted the attention of the local audience. The Video got viral, and at the time when we were at the top of discussions, we pushed the content and revealed the true message of the campaign. There were a lot of mixed feelings in public, people were shocked, surprised, and entertained. The campaign was successful, as the Color dry bar was booked for a few months ahead.
Together with the owner and CEO of the Natali group, we have planned the next steps and decided to proceed with the other brands to start creating content to increase the awareness of the brand portfolio across digital channels. We have created a series of vlogs starring famous Georgian Model and TV presenter Manika Asatiani.
We also created mesmerizing UX/UI Design for the platform combining all services of the Natali group
Credits
Producer: Valerian Gegidze
Creative Director: Beka Kvartskhava
Director: George Tkebuchava, Dima Konjaria
Copywriter: Anuka Sheklashvili
Set Manager: Maka Berbichashvili
Sound Design: Dima Konjaria
Color Correction: George Tkebuchava
Lighting: Alex Zozulia, Badri Sifrashvili
Makeup: Anna Gadelia
Costume Design: Tato Oragvelidze
Designer: Irakli Samkharadze, Vera Poderskaya
Photography: Alex Aptsiauri
Making of: Giorgi Shakaia