Laboratory My Home

The new year sales campaign for the furniture company

Campaign name: "The change is Easy" 


Creative Direction, Photo & Video


ICR Group



"Georgia is one of the countries where the music videos on Youtube have more views than fun & entertainment"- this interesting tip was shared to us by the Head of branding of Youtube.

Based on this information we have decided to target our Youtube pre-roll video campaign on music lovers. The content was also distributed on Facebook, outdoor banners & movie theaters and


The campaign was planned to run for 6 weeks, from 1st of December till the 14th of January. After 3 weeks from the launch, we got the call from the CMO of the brand with the request to stop the campaign, as all the products have been sold. 

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Behance
  • Dribbble
  • email

© FUTURIUM. Ltd 2020. All rights reserved

Sign up for our newsletter