Laboratory My Home

The new year sales campaign for the furniture company

Campaign name: "The change is Easy" 

Service

Creative Direction, Photo & Video

Client

ICR Group

Year

2018

"Georgia is one of the countries where the music videos on Youtube have more views than fun & entertainment"- this interesting tip was shared to us by the Head of branding of Youtube.

Based on this information we have decided to target our Youtube pre-roll video campaign on music lovers. The content was also distributed on Facebook, outdoor banners & movie theaters and

Result

The campaign was planned to run for 6 weeks, from 1st of December till the 14th of January. After 3 weeks from the launch, we got the call from the CMO of the brand with the request to stop the campaign, as all the products have been sold. 

Agency

About

Team

References

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