Laboratory My Home

The new year sales campaign for the furniture company

Campaign name: "The change is Easy"

Service

Creative Direction, Photo & Video

Client

ICR Group

Year

2018

"Georgia is one of the countries where the music videos on Youtube have more views than fun & entertainment"- this interesting tip was shared to us by the Head of branding of Youtube.

Based on this information we have decided to target our Youtube pre-roll video campaign on music lovers. The content was also distributed on Facebook, outdoor banners & movie theaters and

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Result

The campaign was planned to run for 6 weeks, from 1st of December till the 14th of January. After 3 weeks from the launch, we got the call from the CMO of the brand with the request to stop the campaign, as all the products have been sold.