Laboratory My Home

The new year sales campaign for the furniture company

Campaign name: "The change is Easy" 


Creative Direction, Photo & Video


ICR Group



laboratory my home campaign photo

"Georgia is one of the countries where the music videos on Youtube have more views than fun & entertainment"- this interesting tip was shared to us by the Head of branding of Youtube.

Based on this information we have decided to target our Youtube pre-roll video campaign on music lovers. The content was also distributed on Facebook, outdoor banners & movie theaters and

yellow chair


The campaign was planned to run for 6 weeks, from 1st of December till the 14th of January. After 3 weeks from the launch, we got the call from the CMO of the brand with the request to stop the campaign, as all the products have been sold. 


Producer: Valerian Gegidze

Creative Director: Beka Khvartskhava
Production: George Tkebuchava, Dima Konjaria
Copywriter: George Osefashvili, Maka Berbichashvili, Beka Kvartskhava
Set Manager: George Osefaishvili
Make-Up: Ana Gadelia, Nancy Gadelia
Sound Design: Dima Konjaria
Color Correction: George Tkebuchava

Graphic Design & Illustrator: Grumpy cat