Oshee - Live, Fight, Win

The brand market launch campaign for polish sports drinks. We have integrated the brand slogan - “live, fight, win“ into the Georgian culture and showed what values does the Oshee stands for

Service

Photo, Video & Print

Client

Oshee Georgia

Year

2017

Oshee - Live, Fight, Win

The brand market launch campaign for polish sports drinks. We have integrated the brand slogan - “live, fight, win“ into the Georgian culture and showed what values does the Oshee stands for

Service

Photo, Video & Print

Client

Oshee Georgia

Year

2017

Live

Fight

Win

The series of video commercials were created to represent the idea behind the Oshee lifestyle. 

Live - achieve the balance in life

Fight - find freedom in the dance

Win - find the hero in yourself 

The influence video: "What's your color of victory?" We have interviewed the experts from different fields: Olympic champion and 3 times world record holder, Founder of the premium shoe company,  founder of the charity fund, Captain of the girl rugby team &

famous actress 

The photoshoot for outdoor advertising. Banners were placed in the sports and fitness centers, at gyms all across the city. The championships and tournaments sponsored by the Oshee have been also covered by the campaign banners

and to make the communication in social media even more interesting and engaging we decided to make the Oshee products alive and created funny comics

Result

As the campaign was launched, the company sales plan for 6 months had been accomplished in 2.5 months. The shops and even the warehouse got literally out of stock.

Oshee became the market leader in Georgia in the sports drinks.

Credits

Producer: Valerian Gegidze

Creative Director: Beka Khvartskhava
Production: George Tkebuchava, Dima Konjaria
Copywriter: George Osefashvili, Maka Berbichashvili, Beka Kvartskhava
Set Manager: George Osefaishvili
Make-Up: Ana Gadelia, Nancy Gadelia
Costume Design: Tamara Giorgadze
Sound Design: Dima Konjaria
Color Correction: George Tkebuchava

Graphic Design & Illustrator: Vera Poderskaya

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