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TALENT-14034

Irina

Marketing Manager & Brand Manager

Georgia

Seniority

Senior

Language skills

English C1

Hire employees directly, with full complaince, using our Employer Of Record (Payroll) service.

- EOR  199 €/month

- Success fee 8%

Skills

Digital Marketing Marketing WordPress CRM

Industry

Information Technology & Services IT Services & IT Consulting Software Development Financial Services Hospitality Agency

Professional Summary

Candidate brings over 5 years of extensive experience in marketing, focusing on areas such as social media management, strategy development, brand awareness, and brand strategy. They have successfully led teams of up to 15 people, showcasing strong leadership skills and the ability to manage diverse teams effectively. Their role encompasses planning and defining marketing goals, engaging in discussions with creative teams to develop compelling campaigns, and targeting specific audiences to drive brand engagement and customer acquisition. They are adept at managing advertising campaigns across multiple channels, including Facebook, Instagram, Google Ads, and LinkedIn, leveraging each platform's strengths to maximize reach and impact. Their industry experience spans across hospitality, IT, and financial sectors, indicating adaptability and versatility in navigating different market landscapes and catering to various target audiences.

Video of Talent

Portfolio

Education

Tbilisi School of Communication / Graphic Design

2020 - 2021


Vistula University - Warsaw / Master's Degree Marketing Management

2019 - 2020


Ilia State University / Bachelor's degree, International Relations and Politics

2015 - 2019

Certifications and Trainings

  • Brand Strategy Fundamentals / The Futur™

  • Culture & Creativity | The Marketing Course / Eastern Partnership Civil Society Facility

  • Digital Marketing Course / TBC

  • IELTS / IELTS Official

Experience

CMO / Brand Strategist

Industry: Advertising Services

May 2021 - Present

Florida, United States


  • Guide the company's vision, strategy, planning, execution, measurement, & optimization of all marketing and communications initiatives. 

  • Lead and manage a full stack team of marketing and communications for driving revenue growth and bringing company's story to the market to grow brand awareness & create market differentiation.




Chief Marketing Officer 

Industry: IT Services and IT Consulting

Jan 2021 - Present


  • Planning and execution of marketing activities in accordance with organizational goals

  • Planning campaigns and digital activities to bring attention to and create interest in one of the organization’s products or services

  • Market research studies and analyze the results in order to better understand the IT market and customer tastes

  • Working closely together with the management team to identify and define company goals and long-term strategies

  • Managing a full-stack marketing team




Marketing Manager

Industry: IT Services and IT Consulting

Feb 2023 - Present

Tbilisi, Georgia




Head Of Marketing

Industry: Accounting

Aug 2021 - Dec 2022

Tbilisi, Georgia




Head Of Marketing

Industry: Undisclosed

Jun 2020 - Dec 2020

Tbilisi, Georgia




SMM & Marketing Manager

Industry: Hospitality

Jun 2018 - Sep 2019

Tbilisi, Georgia


  • Managing all marketing for the company and activities within the marketing department.

  • Developing the marketing strategy for the company in line with company objectives.

  • Coordinating marketing campaigns with sales activities.

  • Overseeing the company’s marketing budget.

  • Creation and publication of all marketing material in line with marketing plans. 

  • Planning and implementing promotional campaigns.

  • Manage and improve lead generation campaigns, measuring results.

  • Overall responsibility for brand management and corporate identity

  • Preparing online and print marketing campaigns.

  • Working closely with design agencies and assisting with new product launches




Marketing Specialist

Industry: Travel Arrangements

Jun 2018 - Sep 2019

Tbilisi, Georgia


  • Conducting market research to find answers about consumer requirements, habits and trends

  • Brainstorming and developing ideas for creative marketing campaigns

  • Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

  • Re-branding process organizer

  • Content creator

  • Website style and content author




Marketing Manager

Industry: Hospitality

Jun 2018 - Sep 2019

Tbilisi, Georgia


  • Website content creator

  • Social media strategist

  • Branding process organizer

  • Web-project Nextup.ge

  • Head organizer from idea till content




Marketing Manager

Industry: Undisclosed

Jan 2018 - Aug 2018

Georgia


  • Manage and oversee social media content

  • Measure the success of every social media campaign

  • Collaborate with Marketing, Sales and Product Development teams

  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events

  • Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives

  • Analyze and report on the performance and efficiency of campaigns Conduct market research and analyze trends to identify new marketing opportunities.

Projects

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