top of page

Hire as Freelancer

33 €

/hour

Not available

or

Hire as Employee

3000 €

/month

$

TALENT-15361

Luka

Marketing Manager

Georgia

Seniority

Senior

Language skills

English C1, Russian B1, French A2

Hire employees directly, with full complaince, using our Employer Of Record (Payroll) service.

- EOR  199 €/month

- Success fee 8%

Skills

communication marketing lead

Industry

Business Consulting and Services Professional Training and Coaching Advertising Services Non-profit Organizations Education Education Management

Professional Summary

Candidate brings a wealth of experience in marketing, spanning various roles across notable agencies and organizations in Georgia. At Windforce, they progressed from leading the social media department to becoming the Head of Digital Strategy. Here, they crafted marketing strategies for renowned companies like McDonald's, TBC, and Bank of Georgia, managing a diverse team and navigating international projects. Their proficiency extended across multiple social media platforms, employing tools like Google Analytics and meta tools for data analysis and automation. Transitioning to Gingers, a smaller agency, they took on the role of Head of Social Media and Advertising, demonstrating their ability to adapt to different environments. Despite facing challenges during financial difficulties, they effectively managed multiple social media pages, showcasing resilience and problem-solving skills. Their experience also includes roles such as Marketing Manager at Newton Free School of PDC and Senior Marketing Manager at King's Georgia, although specific accomplishments in these positions were not provided. Overall, the candidate's career trajectory underscores their expertise in strategy development, team management, and leveraging various social media platforms to enhance branding and visibility across diverse industries. Their adaptability and problem-solving abilities have been evident throughout their career, making them a valuable asset in the marketing field.

Video of Talent

Portfolio

Education

University of New York in Prague / MBA in Consumer Behaviour & Advanced Advertising

2021


University of New York in Prague / Bachelor's degree, Marketing/Marketing Management, General

May 2018 - May 2022


Business Communications / Washington Business Academy of Gdansk

2015

Certifications and Trainings

  • Organic Communication, Creative Writing, Storytelling, Positive Narratives PDC Slovakia, 2021

  • How To Write a ZINE EU-COBERM, 2021

  • Diversity Management / USAID's PITA Program, 2020

  • Proposal Writing / UNAG's FID Program, 2019

  • Training of Trainers [ToT] / School of Young Leaders in Paris, 2018

  • Entrepreneurship Summer School / USAID's JaG Program, 2018

  • Advanced Social Media Management Training / Creative Agency Gingers, 2018

  • Digital Advertising / Creative Agency Gingers, 2018

  • Team Management / Partners Georgia, 2018

Experience

Head of Digital / UpThink Coaching

Full-time, Remote

Dec 2023 - Present

Shanghai, China


  • Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive online engagement.

  • Lead cross-functional teams in planning and implementing digital campaigns across various channels, including social media, email, and search engine optimization (SEO).

  • Analyze key performance indicators (KPIs) and use data-driven insights to optimize marketing efforts, ensuring maximum ROI and continual improvement.

  • Stay abreast of industry trends, emerging technologies, and competitor activities to recommend innovative and effective digital marketing initiatives.

  • Collaborate with internal stakeholders and external partners to align digital marketing efforts with overall business goals, fostering a cohesive and impactful online presence.




Communications and Market Access Director / GARA - Georgian Agritourism Regional Association

Part-time, Remote

Jan 2023 - Present

Tbilisi, Georgia


  • Develop and execute comprehensive communication strategies aligned with association goals.

  • Build and maintain relationships with media, industry influencers, and partners.

  • Lead market access strategies, identifying and overcoming barriers.

  • Manage a high-performance team of communications and market access professionals.

  • Analyze data to measure the impact of initiatives and provide data-driven recommendations.

  • Drive our association's brand image and reputation forward in the industry.




Communications and Market Access Lead / USDA-SQIL Project

Full-time

Jun 2021 - Dec 2023

Tbilisi, Georgia


  • Strategize and Execute: Developed and executed comprehensive communication strategies, successfully promoting project goals and enhancing market access for Georgia's dairy and beef sectors.

  • Market Expansion: Identified growth opportunities and established key industry partnerships, resulting in facilitated market access and significant bolstering of sector growth.

  • Stakeholder Relations: Cultivated and maintained strong relationships with farmers, associations, and government bodies, ensuring their alignment and unwavering support for project initiatives.

  • Data-Driven Insights: Leveraged data analysis to assess market trends, track project progress, and optimize market access strategies, contributing to informed decision-making.

  • Digital Presence: Managed online channels effectively, creating engaging content that successfully conveyed project impact and engaged with target audiences to achieve measurable results.

  • Cross-Functional Collaboration: Collaborated seamlessly with diverse teams, ensuring effective communication and alignment of market access efforts with broader project goals, resulting in a unified approach to success.




Head of Social Media and Digital Strategy / WINDFOR'S

Full-time

Jan 2022 - Jan 2023

Tbilisi, Georgia


  • Digital Strategy Leadership: Successfully led digital strategy initiatives, driving brand growth and engagement through innovative campaigns and targeted digital efforts.

  • Social Media Management: Managed and optimized social media platforms for previous organizations, significantly increasing follower engagement, reach, and conversions.

  • Content Creation Achievement: Directed content creation teams, resulting in the production of high-quality multimedia content that consistently conveyed the brand's message and values.

  • Data-Driven Decision-Making: Leveraged data analytics tools to track and analyze digital performance metrics, enabling data-driven decisions for continuous improvement.

  • Campaign Success: Conceptualized and executed highly successful digital campaigns that not only captured audience attention but also achieved tangible, measurable results.

  • Collaborative Leadership: Collaborated effectively with cross-functional teams to ensure alignment of digital strategies with broader organizational objectives, contributing to overall project success.




Communications and Outreach Manager / United Nations Association of Georgia

Full-time

Mar 2020 - Jun 2021

Tbilisi, Georgia


  • Strategic Communication: Developed and executed comprehensive communication strategies that effectively conveyed the NGO's mission, goals, and impact to diverse stakeholders, including donors, beneficiaries, and the public.

  • Outreach and Engagement: Implemented outreach initiatives to engage with target communities, fostering stronger connections and partnerships that expanded the NGO's reach and influence.

  • Content Creation: Produced engaging content, including press releases, articles, and multimedia materials, to highlight the NGO's projects and achievements, resulting in increased visibility and support.

  • Social Media Management: Managed the NGO's social media channels, consistently delivering compelling content and fostering online communities to amplify the organization's message and increase engagement.

  • Advocacy and Campaigns: Led advocacy campaigns and initiatives, mobilizing support for critical social and environmental causes, and actively contributing to the achievement of the NGO's advocacy objectives.

  • Donor Relations: Built and nurtured relationships with donors, maintaining transparent and effective communication to secure funding and partnerships for the NGO's projects.




Head of Social Media and Advertising Unit / Gingers Ge

Full-time

Jun 2018 - Mar 2020

Tbilisi, Georgia


  • Strategic Social Media Leadership: Led the Social Media and Advertising Unit with a strategic vision, orchestrating successful social media and advertising campaigns that significantly increased brand visibility and engagement.

  • Team Leadership: Effectively managed and inspired a dynamic team, fostering creativity and collaboration to consistently deliver exceptional social media and advertising results.

  • Targeted Advertising: Developed and executed highly targeted advertising strategies, resulting in increased audience reach, conversion rates, and revenue growth.

  • Campaign Excellence: Conceptualized and oversaw the execution of successful social media and advertising campaigns, achieving and surpassing campaign goals and key performance indicators.

  • Budget Oversight: Managed advertising budgets efficiently, optimizing resource allocation to maximize return on investment while maintaining cost-effectiveness.

  • Data-Driven Decision-Making: Utilized data analysis and market research to inform social media and advertising strategies, ensuring they were aligned with emerging trends and audience preferences.




Head Of Marketing Department / Kings Georgia

Full-time

Sep 2016 - Jun 2018

Tbilisi, Georgia


  • Strategic Marketing Leadership: Led the marketing department with a strategic vision, driving brand growth and market expansion through innovative campaigns and initiatives.

  • Team Management: Successfully managed and mentored a high-performing marketing team, fostering creativity and collaboration to achieve departmental and organizational goals.

  • Market Penetration: Achieved market penetration by developing and implementing targeted marketing strategies, resulting in increased market share and brand visibility.

  • Campaign Success: Conceptualized and executed successful marketing campaigns, consistently exceeding performance targets and delivering measurable results.

  • Budget Management: Effectively managed marketing budgets, optimizing resource allocation for maximum ROI and cost-effectiveness.

  • Market Research: Conducted comprehensive market research and analysis to identify emerging trends, customer preferences, and competitive opportunities, guiding data-driven decision-making within the department.

Projects

Can’t find the needed talent?

 
Tekla get in touch banner

An Employer of Record (EOR) is a third-party entity that manages onboarding and administrative tasks on behalf of your business. EORs enable you to hire internationally without having to establish a commodity in different countries

bottom of page