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TALENT-15930

Anahit

Social Media Manager

Armenia

Seniority

Senior

Language skills

English C1

Hire employees directly, with full complaince, using our Employer Of Record (Payroll) service.

- EOR  199 €/month

- Success fee 8%

Skills

digital marketing social media seo

Industry

IT Services and IT Consulting Software Development Advertising Services

Professional Summary

Candidate brings 4 years of experience in the field of digital marketing, showcasing a versatile skill set across various aspects of online marketing. Beginning as a Junior Specialist in a social media agency, they spent a significant part of their career managing advertising campaigns for platforms such as Facebook, Instagram, and YouTube. Their responsibilities included developing and implementing advertising strategies for 10 clients, overseeing social media communication, creating content, designing visuals, and executing advertising initiatives. In their role at a company focused on digital solutions for USA clients, they engaged in Facebook advertising, further expanding their expertise in reaching and engaging target audiences through this platform. During their time at Andava, they ventured into Search Engine Optimization (SEO), catering to USA clients. This involved optimizing content, tracking growth, and contributing to the overall visibility and ranking of websites on search engines. Transitioning to SmartPush, an AI company, they assumed the role of Senior Digital Marketing specialist. Here, their responsibilities spanned across various digital marketing channels, including SEO, Facebook advertising, and Google Ads. They played a pivotal role in guiding social media specialists in understanding content strategies, boosting reach, and creating impactful campaigns. Additionally, their proficiency in analytics tools such as Google Analytics and Google Optimize showcases their data-driven approach to marketing. Their involvement with influencers and the success of a viral Mango campaign further underscores their ability to create engaging and effective digital marketing initiatives.

Video of Talent

Portfolio

Education

Armenian State University of Economics / Bachelor's degree, Accounting and Finance

2014 - 2018


Certifications:


  • Hubspot Academy - Inbound Marketing

  • Google Analytics Academy - Introduction to Data Studio

  • Google Analytics Academy - Google Analytics Individual Qualification

  • Google Ads Search Certificate

  • Semrush - Technical SEO

  • Semrush - SEO Fundamentals

  • Semrush - Link Building Tools

Certifications and Trainings

Experience

Senior Digital Marketing Specialist / SmartClick

Full-time

May 2021 - Present

Yerevan, Armenia


  • Perform extensive research and analysis to identify better ways to cohesively showcase content

  • Analyze, plan and help coordinate the development of all content across the website and mobile application

  • Build, maintain, and grow various digital distribution platforms, i.e., social media, website, email, and text

  • Help develop processes for content requests and changes

  • Maintain campaign reporting, metrics, and site analysis

  • SEO, keyword research

  • Use knowledge about information architecture, and usability best practices to deliver targeted content

  • Manage web analytic dashboards (Google Analytics, Google Optimize reports, Ads Manager reports) and point out key areas of importance in accordance with the company’s goals




Senior Digital Marketing Specialist / SmartPush

Full-time

May 2021 - May 2022

United States




Search Engine Optimization (SEO) Specialist / Andava Digital Marketing Agency

Nov 2018 - May 2021

Armenia


  • Site Audit

  • Keyword Research, Keyword Mapping and Landing page suggestions

  • Link building (Guest Posts, Link Placements, Sponsored Posts, Haro)- Creation of High Authority Backlinks

  • Meta tags writing (title & Description tags)

  • Internal Linking structure correction

  • On-site Article Publishing

  • Competitor Research

  • Produced and submitted weekly reports outlining progress against KPI objectives

  • Reporting

  • SEO Analysis through Google Analytics and Search Console




SMM Specialist | Social Media Marketing Manager | SMO / Digital Solutions

Feb 2018 - Oct 2018


  • Created Social Media Strategy

  • Scheduled and published posts

  • Created Ads on Ads Manager

  • Worked with Facebook Business Manager

  • Analyzed target audiences and created high targeted ads

  • Created Content Marketing Strategy

  • Increased Online Sales




Social Media Manager | Social Media Optimization Specialist | Social Media Communications Guru / DigiLab.am

Oct 2017 - Feb 2018

Yerevan, Armenia


  • Regular Posting and Increase Audience Base

  • Analyzed the targeted audience

  • Created a Content Strategy for Facebook and Instagram

  • Post scheduling at peak time zone

  • Use appropriate #hashtags in posts

  • Appropriate use of graphics in social media posts

  • Personal interaction with every potential user

  • Interaction through regular content posts

  • Responded to customer questions via social media and written correspondence regarding problems with websites and more.

  • Collaborated with business development managers in partner planning process to develop mutual performance objectives, marketing targets and milestones.

  • Managed team of content writer and designers (created tasks and managed performance)

Projects

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