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TALENT-61306

Yeva

Marketing Manager

Armenia

Seniority

Senior

Language skills

English C1, French, Russian

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- EOR  199 €/month

- Success fee 8%

Skills

Marketing Strategy Budget Management Content Creation email marketing Content Writing Social Media google ads Instagram LinkedIn Facebook SEO KPI ROI

Industry

Information Technology & Services IT Services and IT Consulting Saas(Software as a Service) Artificial Intelligence E-commerce

Professional Summary

Candidate has a solid background in marketing, with a bachelor's degree followed by a master's degree in marketing and sales, accumulating over 6 years of experience in the field. Initially specializing in digital marketing and growth hacking for 5 years, they recently transitioned into a managerial role. As a Marketing Manager, candidate leads a team of 12 individuals, focusing on creating marketing strategies, task distribution, ensuring timely and high-quality completion of tasks, budget planning and management, stakeholder communication, performance reviews, and setting and monitoring KPIs. They actively participate in meetings with potential partners, represent the company as a sales manager at events, and maintain communication alignment between product, sales, and technical teams. Candidate's expertise extends to managing social media platforms, content strategy, analyzing KPIs, and aligning marketing efforts with company goals. They are skilled in managing various advertising channels such as Facebook, Instagram, Google, and LinkedIn ads, and oversee email marketing campaigns for balanced customer engagement across departments.

Video of Talent

Portfolio

Education

iaelyon School of Management / Master’s in Marketing & Sales

2017 - 2019


French University in Armenia / Bachelor’s in Marketing

2013 - 2017

Certifications and Trainings

  • Writing a Press Release / LinkedIn

Experience

Product Marketing Manager

Industry: IT Services and IT Consulting

Jun 2023 - Present


  • Developed and implemented a comprehensive marketing strategy, including the setup of KPIs to measure performance.

  • Launched a new website, enhancing the digital presence.

  • Led a successful rebranding campaign, positioning as industry leaders.

  • Drove lead generation, resulting in substantial revenue growth.

  • Managed a team of 12 professionals, fostering a culture of excellence.




Growth Specialist

Industry: Information Technology & Services

Apr 2019 - Jun 2023


  • Developed and executed marketing campaigns, including email marketing, to drive growth and engagement.

  • Created detailed buyer personas to target and engage the ideal audience effectively.

  • Managed and optimized paid advertising campaigns to maximize ROI.




Digital Marketing Specialist

Industry: Software Development

Mar 2018 - Mar 2019


  • Managed a multifaceted digital marketing strategy encompassing Social Media Marketing, Off-Page SEO, Crowd-marketing, Email Marketing, and Paid Ads.




Marketing Specialist

Industry: IT Services and IT Consulting

Jul 2017 - Sep 2017


  • B2B Sales

  • Market Research




Marketing Specialist

Industry: Banking

Internship

Jan 2017 - Mar 2017

Lyon Area, France


  • Benchmark

  • Market Research

  • Competitive Analysis

Projects

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