Marketing Manager

Experience

Head of Digital / UpThink Coaching

Full-time, Remote

Dec 2023 - Present

Shanghai, China

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive online engagement.

• Lead cross-functional teams in planning and implementing digital campaigns across various channels, including social media, email, and search engine optimization (SEO).

• Analyze key performance indicators (KPIs) and use data-driven insights to optimize marketing efforts, ensuring maximum ROI and continual improvement.

• Stay abreast of industry trends, emerging technologies, and competitor activities to recommend innovative and effective digital marketing initiatives.

• Collaborate with internal stakeholders and external partners to align digital marketing efforts with overall business goals, fostering a cohesive and impactful online presence.

Communications and Market Access Director / GARA - Georgian Agritourism Regional Association

Part-time, Remote

Jan 2023 - Present

Tbilisi, Georgia

• Develop and execute comprehensive communication strategies aligned with association goals.

• Build and maintain relationships with media, industry influencers, and partners.

• Lead market access strategies, identifying and overcoming barriers.

• Manage a high-performance team of communications and market access professionals.

• Analyze data to measure the impact of initiatives and provide data-driven recommendations.

• Drive our association's brand image and reputation forward in the industry.

Communications and Market Access Lead / USDA-SQIL Project

Full-time

Jun 2021 - Dec 2023

Tbilisi, Georgia

• Strategize and Execute: Developed and executed comprehensive communication strategies, successfully promoting project goals and enhancing market access for Georgia's dairy and beef sectors.

• Market Expansion: Identified growth opportunities and established key industry partnerships, resulting in facilitated market access and significant bolstering of sector growth.

• Stakeholder Relations: Cultivated and maintained strong relationships with farmers, associations, and government bodies, ensuring their alignment and unwavering support for project initiatives.

• Data-Driven Insights: Leveraged data analysis to assess market trends, track project progress, and optimize market access strategies, contributing to informed decision-making.

• Digital Presence: Managed online channels effectively, creating engaging content that successfully conveyed project impact and engaged with target audiences to achieve measurable results.

• Cross-Functional Collaboration: Collaborated seamlessly with diverse teams, ensuring effective communication and alignment of market access efforts with broader project goals, resulting in a unified approach to success.

Head of Social Media and Digital Strategy / WINDFOR'S

Full-time

Jan 2022 - Jan 2023

Tbilisi, Georgia

• Digital Strategy Leadership: Successfully led digital strategy initiatives, driving brand growth and engagement through innovative campaigns and targeted digital efforts.

• Social Media Management: Managed and optimized social media platforms for previous organizations, significantly increasing follower engagement, reach, and conversions.

• Content Creation Achievement: Directed content creation teams, resulting in the production of high-quality multimedia content that consistently conveyed the brand's message and values.

• Data-Driven Decision-Making: Leveraged data analytics tools to track and analyze digital performance metrics, enabling data-driven decisions for continuous improvement.

• Campaign Success: Conceptualized and executed highly successful digital campaigns that not only captured audience attention but also achieved tangible, measurable results.

• Collaborative Leadership: Collaborated effectively with cross-functional teams to ensure alignment of digital strategies with broader organizational objectives, contributing to overall project success.

Communications and Outreach Manager / United Nations Association of Georgia

Full-time

Mar 2020 - Jun 2021

Tbilisi, Georgia

• Strategic Communication: Developed and executed comprehensive communication strategies that effectively conveyed the NGO's mission, goals, and impact to diverse stakeholders, including donors, beneficiaries, and the public.

• Outreach and Engagement: Implemented outreach initiatives to engage with target communities, fostering stronger connections and partnerships that expanded the NGO's reach and influence.

• Content Creation: Produced engaging content, including press releases, articles, and multimedia materials, to highlight the NGO's projects and achievements, resulting in increased visibility and support.

• Social Media Management: Managed the NGO's social media channels, consistently delivering compelling content and fostering online communities to amplify the organization's message and increase engagement.

• Advocacy and Campaigns: Led advocacy campaigns and initiatives, mobilizing support for critical social and environmental causes, and actively contributing to the achievement of the NGO's advocacy objectives.

• Donor Relations: Built and nurtured relationships with donors, maintaining transparent and effective communication to secure funding and partnerships for the NGO's projects.

Head of Social Media and Advertising Unit / Gingers Ge

Full-time

Jun 2018 - Mar 2020

Tbilisi, Georgia

• Strategic Social Media Leadership: Led the Social Media and Advertising Unit with a strategic vision, orchestrating successful social media and advertising campaigns that significantly increased brand visibility and engagement.

• Team Leadership: Effectively managed and inspired a dynamic team, fostering creativity and collaboration to consistently deliver exceptional social media and advertising results.

• Targeted Advertising: Developed and executed highly targeted advertising strategies, resulting in increased audience reach, conversion rates, and revenue growth.

• Campaign Excellence: Conceptualized and oversaw the execution of successful social media and advertising campaigns, achieving and surpassing campaign goals and key performance indicators.

• Budget Oversight: Managed advertising budgets efficiently, optimizing resource allocation to maximize return on investment while maintaining cost-effectiveness.

• Data-Driven Decision-Making: Utilized data analysis and market research to inform social media and advertising strategies, ensuring they were aligned with emerging trends and audience preferences.

Head Of Marketing Department / Kings Georgia

Full-time

Sep 2016 - Jun 2018

Tbilisi, Georgia

• Strategic Marketing Leadership: Led the marketing department with a strategic vision, driving brand growth and market expansion through innovative campaigns and initiatives.

• Team Management: Successfully managed and mentored a high-performing marketing team, fostering creativity and collaboration to achieve departmental and organizational goals.

• Market Penetration: Achieved market penetration by developing and implementing targeted marketing strategies, resulting in increased market share and brand visibility.

• Campaign Success: Conceptualized and executed successful marketing campaigns, consistently exceeding performance targets and delivering measurable results.

• Budget Management: Effectively managed marketing budgets, optimizing resource allocation for maximum ROI and cost-effectiveness.

• Market Research: Conducted comprehensive market research and analysis to identify emerging trends, customer preferences, and competitive opportunities, guiding data-driven decision-making within the department.