What is UX/UI design?
UX stands for "user experience." UX design refers to designing a product around the end-user and their interaction with the product. UX services strive to offer the best outcome possible and to meet user needs and goals in an intuitive, painless, and enjoyable way.
UX is how the user interacts with the application or product, focusing on what a product looks like and how it will be used. So, SUX plays a significant role in a product's success.
UX/UI design services we provide
Do you need a professional UI/UX design agency to help you design exceptional experiences at every stage of your customer journey? Then let us offer you our services
User Research
Defining the goals and intentions of your users is an integral part of the UX development process. Contrary to a common myth, user research is not necessarily an expensive and lengthy exercise. After thorough user research is conducted, no time will be wasted on features users do not need. Instead, the focus will be on raising the user satisfaction rate.
We use a combination of the following techniques for the most effective user research:
-
Deep user interviews — to find out whether and how they use a particular functionality;
-
Surveys and questionnaires — to quickly collect qualitative and quantitative data about the pain points and user satisfaction metrics;
-
Usability testing, or guerrilla UX testing (when applicable) — to adjust the heuristics of a product and get insights from the actual users;
-
Analytics review — to understand how people use the product.
Most User Research techniques can be applied offline and online, combined with other user interface design services.
Wireframing and Prototyping
Mockups, prototypes (done in HTML or using InVision), animations, wireframes, and videos — all help visualize complicated ideas quickly and put them into practice. For example, at Gegidze's UX & UI Design Studio, we usually start prototyping and wireframing after conducting the initial research and formulating the requirements.
UX/UI Design for Web
Experts at Gegidze specialize in designing complex interfaces for disruptive web applications and user experience (UX) services.
We will help you crystalize myriad user flows in a product that has a convenient, user-friendly, and intuitive UX and UI, following proven best practices in usability, compatibility, and accessibility.
UX/UI Design for Mobile
The main challenge in creating a good user experience in a mobile app is balancing following the standard guidelines and tweaking them to make the application authentic and unique. Design Studio experts apply many years of experience to create a spot-on design for iOS and Android applications that make smartphones smarter.
Data-Driven Design
Collecting data from real users is the core of the user-centered, data-driven design. If you are already collecting analytical data about your application, our experts will help you define application performance metrics, collect data, and adjust user flows according to the KPIs.
Let your digital product evolve and improve based on accurate data, not just guesses. Or, pivot fast — based on qualitative or quantitative research combined with the insights from user interviews.
Data Visualization
Data visualization, or Dataviz, transforms measurable information from text/figures to graphical formats, like charts, dashboards, and infographics. Dataviz usually compares several datasets, so end-users can run analytics against them and make decisions based on this data.
Our UX and graphic designers will help you turn complex segmented information into laconic intuitive dashboards. The data will be visualized in elegant-looking and sophisticated dashboards designed for different user groups with unique needs. As a part of UI design services, Gegidze will help your end-users absorb complicated, or even overwhelmingly miscellaneous, data collection in an intuitive, visually engaging way.
Why should you prioritize UX/UI design?
-
It builds trust among you and your users, especially regarding issues like security and accessibility.
-
It is personalized for your customers. Thus, they feel like the product is "designed just for them," – increasing customer satisfaction and retention.
-
It is seamless across the customer journey, powered by intuitive design and robust backend integrations.
-
It increases customer utilization of your product and frees you to spend more time serving them and fielding support calls less.
-
It reduces onboarding time for new users and provides delightful first interactions with your company.
-
It helps you compete with confidence and grow.
-
It is compliant and secure but doesn't affect your user's experience.
"If it sounds like something you need"