Case Study

World United Care

Launching the crowdfunding platform

#Photography, #Video Production, #Charity

Client:

Gegidze Creative Agency

Industry:

Charity Crowdfunding

The idea of a Charity crowdfunding platform was born in 2020 when the COVID-19 Pandemic has started. A lot of people in the world and especially in our homeland Georgia had been facing life-threatening, health, and financial problems. In cooperation with our network, we have created a digital tool for the Georgian people, to help them raise funds for their needs and goals. In 2 weeks' time, we managed to create the Platform, which was absolutely free to use and charged 0% commission for collecting money.

For the launch of the "kindness platform," we have searched for people with different problems to create an emotional content that would touch peoples hearts,

After days of interviews and researches, we came up with 4 breathtaking stories. After filming the cases and using them in the digital communication channels we managed to collect 10'000 GEL in the first week, without spending a penny.

During the campaign, we got invited to local TV shows were we had a chance to talk about the platform and its benefits, how it could help people to solve their problems. The "World united care" Also took part in the Social Impact award and was chosen as one of the 10 finalist startups from more than 300 Projects in Georgia.



Shota Rustaveli

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