Rebranding video for the international jewelry brand
Client: Time - Watches and Jewelry
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The company carries a versatile range of fashion, sport, classic, glamorous and contemporary wristwatches and jewelry. Boasting a wide portfolio of watches for men and women. Our mission was to visualize the lifestyle of the Time brand, which consists of more than 30 international brands with different values, price segments, and visions. So we solved the task by creating 4 characters with different personalities, professions, interests, looks, etc.
The video was created for the markets of Belarus, Georgia & Armenia. Thus the actors and venues were selected carefully to make the brand market integration easy and organic. The commercial's main actress is Time Watches and jewelry brand ambassador, a famous fashion model, and influencer Tako Natsvlishvili.
Producer: Valerian Gegidze
Creative Director: Beka Kvartskhava
Director: George Tkebuchava, Dima Konjaria
Costume Design: Tato Oragvelidze
Sound Design: Dima Konjaria
CC: George Tkebuchava
Make Up: Anna Gadelia
DoP: Giorgi Shakaia