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Time

Rebranding video for the international jewelry brand

Client: Time - Watches and Jewelry

Industry: Jewelry

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Time watches and jewelry

The company carries a versatile range of fashion, sport, classic, glamorous and contemporary wristwatches and jewelry. Boasting a wide portfolio of watches for men and women. Our mission was to visualize the lifestyle of the Time brand, which consists of more than 30 international brands with different values, price segments, and visions. So we solved the task by creating 4 characters with different personalities, professions, interests, looks, etc.


The video was created for the markets of Belarus, Georgia & Armenia. Thus the actors and venues were selected carefully to make the brand market integration easy and organic. The commercial's main actress is Time Watches and jewelry brand ambassador, a famous fashion model, and influencer Tako Natsvlishvili.


Credits

Producer: Valerian Gegidze

Creative Director: Beka Kvartskhava

Director: George Tkebuchava, Dima Konjaria

Costume Design: Tato Oragvelidze

Sound Design: Dima Konjaria

CC: George Tkebuchava

Make Up: Anna Gadelia

DoP: Giorgi Shakaia


Cast:

Tako Natsvlishvili

Natalia Tugushi

Salome Epkhoshvili

Davit Eristavi




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