Creative campaign for the sports drink
Client: Oshee Georgia
Industry: Food & Beverage
Live, Fight, Win
We have integrated the brand slogan - “live, fight, win“ into the Georgian culture and showed what values Oshee stands for.
A series of video commercials were created to represent the idea behind the Oshee lifestyle.
Live - achieve the balance in life
Fight - find freedom in the dance
Win - find the hero in yourself
The campaign continued with an influencers video: "What's your color of victory?" We have interviewed experts from different fields: Olympic champion and 3 times world record holder, Founder of the premium shoe comp
any founder of a charity fund, Captain of the girl rugby team & famous actress.
We also did a photo shoot for outdoor advertising. Banners were placed in the sports and fitness centers at gyms throughout the city. The championships and tournaments sponsored by the Oshee have also been covered by the campaign banners.
And to make communication in social media even more interesting and engaging, we decided to make the Oshee products come alive and create funny comics.
Result - As the campaign was launched, the company sales plan for 6 months was accomplished in 2.5 months. The shops and even the warehouse got literally out of stock. Oshee became the market leader in Georgia in sports drinks.
Producer: Valerian Gegidze
Creative Director: Beka Khvartskhava
Production: George Tkebuchava, Dima Konjaria
Copywriter: George Osefashvili, Maka Berbichashvili, Beka Kvartskhava
Set Manager: George Osefaishvili
Make-Up: Ana Gadelia, Nancy Gadelia
Costume Design: Tamara Giorgadze
Sound Design: Dima Konjaria
Color Correction: George Tkebuchava
Graphic Design & Illustrator: Vera Poderskaya