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TALENT-15204
Ekaterina
Marketing Data Analyst
Georgia
Seniority
Senior
Language skills
English B2
Hire employees directly, with full complaince, using our Employer Of Record (Payroll) service.
- EOR 199 €/month
- Success fee 8%
Skills
Industry
Professional Summary
Candidate is a web analytics specialist with 4+ years of experience. Her main specialization is the technical implementation of web analytics platforms and tools, such as Google Analytics, Google Tag Manager (from implementing 3rd party scripts or writing custom/supplemental javascript to fit the client's needs), and Google Optimize. Also she is well-versed in data visualization tools such as Power BI and Google Data Studio (GDS) that allow her to bring all of your organization's data into one place and build visuals and KPIs to help you make the best data-driven decisions for a business. On top of that, she has also studied the basics of JavaScript, HTML, and CSS because of their integral role in web analytics and tag management, which she believes sets her apart from many other digital analysts.
Video of Talent
Portfolio
Education
Saint Petersburg State University / Bachelor Political science
2014-2018
Saint Petersburg, Russia
Certifications and Trainings
Experience
Web Analyst / Scandiweb
May 2023 - Present
Tbilisi, Georgia
Configuring data tracking using standard and custom tools in Google Tag Manager
Google Analytics 4 property configurations
Marketing systems: Facebook, Google Ads, Microsoft etc.
Server-side GTM tagging (API integrations for Facebook/Meta event manager)
Cookie Consent Management and GDPR/CCPA/etc. compliance integrations
Power BI, Looker Studio dashboards
Backend tech: Magento and Wordpress
Web Analyst / eLama
May 2021 - May 2023
Saint Petersburg, Russia
Analytics setup: GA, GTM
DataLayer requirements and QA
FB, GoogleAds, Microsoft conversions configuration
Integration GA4 with external systems
Power BI, Looker Studio dashboards
Management of process with other departments
Web Analyst / Traffic Isobar
June 2018 — May 2021
Saint Petersburg, Russia
Power BI, Looker Studio dashboards
Google Analytics, GTM, Driver, Adfox, DCM
Analysis of site performance and user experience
Evaluation of the advertising tools effectiveness
Monitoring of the market/competitors activity
MS Excel reports preparation
Projects
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