Marketing Data Analyst

Experience

Teaching Assistant / Touro University

Part-time

Oct 2023 - Present

New York, New York, United States

Data Analytics Manager / Ingersoll Rand

Aug 2022 – Jan 2023

Barcelona, Spain 

• Additionally: deployed AI & A/B testing tools to increase lead gen across org; 4 A/B testing campaigns on 9 different websites; uplift avg 150%+ . 

• Tools: Infinity IQ, Maxymiser, GTM, Google Analytics  

Sr. Digital Marketing Analyst / Ingersoll Rand

Mar 2021 – Jul 2022

Barcelona, Spain

• Led metric focused culture across marketing org with standard work & reports; Hosted 100+ weekly marketing KPI global meetings represented by 15+ brand teams; trained 70+ marketing & sales users across org; 

• Led project to centralize marketing reporting across org in Qlik; connected Qlik with 6 different data sources; Defining & building reporting solutions for new tools & services; Owning closed loop reporting process; Providing  general marketing analytics support; Developed reports for 33+ KPIs 

• Implemented ML to improve lead generation/conversion

Digital Marketing Analyst / Ingersoll Rand

Apr 2019 - Mar 2021

Warsaw, Poland 

• Built and maintained marketing reporting for yearly 40 campaigns; 100mln+ marketing funnel; NPS surveys; Reporting for 7 main and 23 secondary KPIs, 12 P&Ls, 300+ users from junior specialists to VP level, Global coverage 

• Coordinated & built reporting in Qlik from scratch to CXO level reports; Hosted weekly marketing update meetings attended by 12 P&L marketing leaders; Provided trainings to regional hubs in reporting; Coaching new teammates  

• Tools: Oracle Eloqua, OBIEE, Qlik, Salesforce, Excel, R

Digital Marketing Analyst / Gardner Denver

Apr 2019 - Feb 2020

Warsaw, Masovian District, Poland

Data Analyst / Gardner Denver

Apr 2018 - Mar 2019

Warsaw, Masovian District, Poland

• Grew prospects & customers DB from 100k to 800k in <1 year via external and internal sources

• Coordinated first life-cycle campaign launch & installed-base DB collection, 10k installed machines

• Supported in-house CRM roll out throughout the EMEA & APAC teams, 300+ sales reps

Marketing Database Analyst / Gardner Denver

Dec 2016 - Mar 2018

Warsaw, Masovian District, Poland

Global Demand Generation Center based in Warsaw, Poland.

• Working with Oracle Eloqua's Insight (BI) reports and providing marketing insights & KPI analysis to marketing & sales teams; 

• Marketing database enhancement project coordination and management;

• Supporting Sales Enablement Tool (in-house built CRM) roll-out through regional sales teams.

Marketing Specialist / Aquafilter Europe

Mar 2016 - Nov 2016

Lodz, Lodz District, Poland

• European Manufacturer of Water Filtration Systems (www.Aquafilter.com)

• Setup and ran 15 email marketing & 5 Google AdWords campaigns (EMEA); Using Social Media, B2B portals & email marketing to increase visitors by 20%. Developed website content & UX to decrease bounce rate from 60%+ to 20%

• Coordinated SEO activities that brought the company’s website to rank from #10+ to #1 page with strategic keywords

• Represented company in Dubai, UAE at one of the biggest tradeshow. Reported directly to CEO

Project Manager / Start - Business Solutions

Apr 2013 - Sep 2014

Tbilisi, Georgia

• Startups Consulting, Marketing Outsourcing

• Project Manager at Peer-To-Peer Lending Startup; (startup value after 8 months of launching - 100K USD) PirdaPir.ge

• Account Manager of Digital Marketing Outsourcing Projects (6 Accounts);

Business Analyst / Synergy Group | Organizational Architecture since 1999

Aug 2011 - Apr 2013

Tbilisi, Georgia

• Working as a Business Analyst for six months, then promoted as a Project Manager and Business Consultant.

• Participated in management consulting projects in the following industries & sectors: banking, insurance, publishing, hospital management, production & retail;

• Responsible for designing and managing projects;

• Communicating with accounts, coordinating activities; 

• Producing and developing new ideas for certain projects, developing new solutions, mapping new procedures; 

• Interviewing employees of client organizations for data collection purposes; 

• Presenting reports to clients and partners.