It is time to meet our team member, the person who is a true Guru in digital marketing - Giorgi Kalandia
He is a professional with years of vast unique experience and a desire to share that experience. He has worked for numerous companies, in different industries, as a freelancer, and as a full-stack team member.
Today he will answer some questions about digital marketing. Read closely and in case of questions, do not hesitate, the comment section is always open.
Let us start!
What is Digital Marketing?
Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience.
Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.
Digital marketing has a number of types, the most important are website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing.
Who needs Digital Marketing?
The answer is simple: EVERYONE
What is the biggest challenge facing digital marketing today?
Learning About Your Customers
Generating Qualified Leads
Managing Cash Flow
Creating Engaging Content
Complying With Privacy and Data-Sharing Regulations
Making Websites Accessible
Establishing an Omnichannel Marketing Strategy
Maintaining Brand Consistency and Authority
Staying Current With Google’s Algorithms
What are some digital marketing tools you have experience with?
Social media marketing tools
Email marketing tools
SEO (search engine optimization) tools
Conversion optimization tools
Lead enrichment tools
Landing page and lead capture tools
Graphic creation tools
What do we need to know to become a digital marketer?
Learn digital marketing fundamentals
Learn how to use key digital marketing tools
Build a portfolio of digital marketing projects
Develop your digital marketing resume
Network to make connections in marketing
Don't fear challenges, there is always a solution for everything. Even the craziest ideas can become reality if you always believe in what you do